Mobile Market Fight

Big Mobile Players

The whole world is living a mobile boom. The smartphones and tablets are everywhere with a higher market penetration every month. This whole hype around the mobile realm is catching the eyes of milions of developers worldwide, resulting in a boom of mobile apps aswell. Those great apps have managed to turn already great platforms into even better and richer ones when it comes to features and usability. As those platforms become better and better, more customers get hooked. With the increasingly number of potential buyers for mobile apps, more and more developers tend to hop into mobile development. Seems like a cycle, right ?

As the smartphones and tablets started to grow, the big players wiped the small ones, and nowadays, all we have left are the Fantastic Four of platforms fighting for their share in the mobile market. Apple, Google, Microsoft and RIM are the titans in the arena, each one with its own mobile operational system (iOS, Android, Windows Phone and Blackberry). This is the basics, but how about some real data about these giants ? No Problem.

Data, Data, Data…

Mobile Infographic

Gains and Losses

As we all know, Apple is losing market share mainly because of the growth of the Android platform. On the other hand, the Windows Phone is gaining market quickly. Innovation is the key everywhere in the tech realm, and since Apple have been lacking creativity/new features that “wow” their faithful users, some of them already started their exodus to the rivals Android and Windows Phone. Both players have shown some significant quality boost both in the devices (hardware) and OS versions (software), while Apple shrinked the iPad.

“Competition is good for consumers”

You may be asking, ok, what do I win ? We, as consumers, end up winning overall better mobile platforms, devices and apps.

The more intense the competition gets between the big players out there, the more they are going to put their efforts into evolving their own “OS’es”. As we saw in the introduction to this post, this is where the “cycle” comes in. The better a platform/OS is, the more consumers (like you and me) it gathers, resulting in more developers focusing their efforts into the platform, which will develop better/more apps for the OS, making the platform even better, and attracting even more consumers.

My Prediction

If I were to bet in a single platform to “rule them all”, i would definitely bet on Android. Apple is quickly losing their loyal apple-fans to Samsung, HTC (which are two of the bigger members of Open Handset Alliance – OHA) and Nokia (which is the only manufacturer of Windows Phones nowadays), while Android have been eating Apple’s slice (no pun intended) of the market.

I wouldn’t say Android will pass 70% of the market, but i would say that Windows Phone will top Apple’s iOS by 2016 (when it comes to Smartphones only, the Tablet market is completely different, the iPad is the King, followed by the Kindle Fire from Amazon), and they will fight for the 30-35% left untouched by Google.

I couldn’t think of any brilliant phrase or conclusion to this post (mainly because this is my opinion about the mobile world competition) so here is a picture of a cat. Everyone loves cats.

Cat Closing the Post


One thought on “Mobile Market Fight

  1. Have in mind that the Android platform quickly grew to the top of market share because of it’s multiple devices policy. However, the money was always with Apple, and still is. The iOS user is much more inclined not only to spend, but to spend more than an Android user, and I’m not talking of mobile purchases. There’s no point on reaching a massive amount of the population if the 5% that would actually spend on your brand are not affected.
    Till this day, iOS is the first platform of choice for B2B companies because of that same reason. Not to mention that iOS and Android have different quality of users, not only because of the price of the device, but also because of Apple’s and Google’s unequal visions of future.

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